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SEO (Search Engine Optimization) essentially revolves around enhancing a website's visibility on search engines like Google, Bing, or Yahoo. It involves various strategies and techniques aimed at improving a website's ranking in search engine results pages (SERPs) for specific keywords or phrases. These strategies can include optimizing website content, improving site structure and navigation, building quality backlinks, and ensuring mobile-friendliness. Ultimately, the goal of SEO is to attract more organic (non-paid) traffic to a website, thereby increasing its online presence, visibility, and potential for conversions or sales.
SEO is essential because it helps businesses stand out online. By optimizing their websites, they increase visibility on search engines, making it easier for potential customers to find them. Without SEO, websites risk getting lost in the vast online landscape, missing out on valuable opportunities for growth and success.
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